Portfolio
Life Science
Your company is a small or medium-sized enterprise (SME) in the area of Life Science. You are about to make a decision on a relevant project and you need a professional market evaluation on topics regarding:
- Business Development
- Licensing
- R&D projects
- Potential sales volume as well as business cases
- Identification of information needs
As a market assessment professional who always concentrates on a tailor-made approach, I will provide you with reasonable and sustainable solutions as well as offering ideas for a successful implementation in your company.
You will benefit from a project management which delivers customized analyses, incorporates your specific input and derives recommendations for you and your team. Of course I will also support you during the implementation process if requested.
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Start-up
You are a start-up entrepreneur just setting-up. You have to deliver a business plan which has to be comprehensive as well as meaningful
As a market assessment professional I will provide you with reasonable and solution-oriented results :
- tailor-made analyses
- detailed and meaningful market evaluation
- identification and definition of relevant target groups
- forecast of potential sales volume
- SWOT- analysis
You will benefit from my reliable and profound analysis of the relevant market which will provide the necessary sustainability for your business plan.
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Healthcare
You are responsible for recruitment in the healthcare industry and you have to fill a vacancy as soon as possible for a limited period of time? You are looking for a well-experienced market assessment professional? You will benefit from my expertise for your special need. On a freelance level I will provide you with appropriate solutions for the following therapeutic areas:
- oncology/haematology
- neurology
- auto-immune diseases
- anti-infectives
- cardiovascular diseases
- rare diseases
- fast training on the job regarding new indications
At all times I will identify myself with your specific project by taking over all kind of responsibilities in a professional and loyal way.
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Project management
I will take over the entire project management for your specific requirements by
- identifying your internal needs
- defining the specific approach and required project design
- supervising the implementation
- analysing the results and providing solution-oriented recommendations in close cooperation with you and your team
- attending the realization into individual activities
Personal hands-on-experience in project management:
- organization and implementation of the market research unit oncology at an European Headquarter of a Japanese pharmaceutical company
- project lead of a global market research team (US, JP, EU) in a Japanese pharmaceutical company
- determination, selection, supervision of agencies conducting primary and secondary market research analyses for Europe and US
- identification and definition of relevant target groups (physicians, patients)
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Market Assessments
You are looking for a strong market evaluation which will enable you to come to the right strategic decision.
I will be more than happy to advise you and to develop a tailor-made solution including a checklist of action items as well as taking care of the successful implementation of the single defined activities if requested.
Hands-on-experience market assessments:
- market and competitive analysis (description of the current and future market landscape, sales forecast by volume, expected market share)
- determination of benchmarks in the field of oncology (e.g. pre-launch of a product for the treatment of NSCLC: definition of benchmarks regarding sales force size, promotional activities)
- business development project calculation of a new business area’s profitability from the European point of view (commercial viability of a biosimilar unit).
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Interim management
I will be more than happy to contribute to your company as an interim manager and compensate your current vacancy. You will benefit from the experience of a senior manager market insights as I will assist you regarding:
- consultation of all relevant market research topics
- identification of information needs and recommendation of the best approach
- supervision of regional and/or international agencies offering primary and/or secondary market research services
- analysis of market research results based on primary and/or secondary data and definition of individual recommendations
- market and competitive analysis
- forecasting (planning and design as well as implementation of the individual models)
- consultation regarding your planned marketing activities
- consultation according to your target group definition
- close co-operation with internal stakeholders
Hands-on-experience market insights lead:
- target profile testing of an R&D molecule proposed for the indication AML
- testing of scientific messages (relevance and credibility of medical statements regarding an oncological R&D molecule)
- identification of an ideal application (focus groups with experts in the area of osteoporosis: advantages/disadvantages of oral versus i.v. application regarding an R&D molecule proposed for osteoporosis)
- tracking study of a newly-launched anti-hypertension drug
- testing of the promotional campaign prior to the launch of an anti-hypertension drug
- evaluation of the market potential of a NSCLC pipeline drug by assuming different scenarios (conjoint analysis)
- analysis of IMS databases (sales, sales volume, Rx, promotional data)
- analysis of patient databases in the area of oncology such as IMS Oncology Analyzer, Ipsos European Oncology Monitor
- competitive intelligence regarding oncology/haematology projects (selection and supervision of potential agencies)
- competitive analysis of pharmaceutical companies with an oncology unit regarding organizational aspects (definition of benchmarks in relation to required staff)
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